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Home » Assessment Garden: Authentic or alternative assessment listing » Public service announcement

Public service announcement

Assessment description

A public service announcement (PSA) is a message (written or auditory, or visual) designed to educate the public. Stations broadcast public service announcements for free to fulfill their obligation to serve the public. It usually serves to raise awareness about a social issue.

Taxonomy and type

Blooms’ cognitive levels: Analyze, Create, Evaluate

Assessment type: Formative, Summative

Source of assessment

York University: Teaching Commons

Page 31 of PDF, includes rubric and examples

https://www.yorku.ca/bold/wp-content/uploads/sites/393/2020/11/Guide_Alternative_Assessments.pdf